Built for Expression

At Levorchy, we merge form and function to craft timeless pieces that go beyond trends — born from purpose, driven by detail

Our Vision

At LEVORCHY, our vision is to create a world where couture becomes emotion where every gown, space, and design is not merely seen, but felt. We exist to reimagine femininity through structure and softness, light and shadow, discipline and dream. We envision a house that transcends fashion a universe where craftsmanship, architecture, and storytelling unite. From the atelier’s maroon threads to the glow of a candle in LEVORCHY Maison, every creation reflects our belief that elegance is eternal when born from meaning. Our vision is simple yet profound: to craft the extraordinary, to celebrate individuality, and to let the light within every woman become her most timeless couture

The Founder

At the core of The House of LEVORCHY stands Norjan Alkharouf, a visionary designer who transformed a dream into a global couture identity. Her journey began in October 2021, when at only 21 years old, she opened an online page with nothing but faith, determination, and a vision to redefine modern femininity through artistry and emotion. Her belief in herself became the foundation of LEVORCHY universe a world where precision meets passion and elegance carries purpose. In the years that followed, Norjan unveiled three landmark fashion shows, the first one was in Amman under the title “Savage Sophistication” a trilogy that captured the attention of the entire Middle East. Her ascent continued internationally with a major presentation at Paris Fashion Week, debuting the collection Umbra de Lumina, a breathtaking study of shadow and light that positioned LEVORCHY among the world’s emerging couture houses. In October 2025, she returned to her roots with Aurora Bordeaux, a monumental show held at Panorama Dead Sea in Jordan, where international guests and celebrities traveled exclusively to witness the spectacle. The event marked not only a celebration of design but of destiny a young woman’s dream realized on her homeland’s stage. Today, Norjan Alkharouf stands as one of the region’s youngest couture visionaries a designer who turned imagination into legacy. From her first online sketch to the opening of her first atelier four years later, her journey embodies LEVORCHY’s spirit: to believe, to create, and to illuminate

House Of Levorchy

Specializes in Haute Couture and Ready-to-Wear, offering a full spectrum of design that bridges the timeless and the modern. Every piece that leaves the atelier carries the brand’s signature essence the color burgundy, a shade that represents strength, depth, and elegance. It is more than a hue; it is the house’s identity a reflection of passion made tangible. Within its atelier, LEVORCHY houses a curated archive of over 2,400 fabrics, sourced from the finest mills across the world. From French silks and Italian satins to hand-embroidered tulles and custom-dyed chiffons, each fabric is selected for its texture, movement, and ability to translate emotion into couture. The process is deeply tactile every drape, every cut, every thread is a dialogue between the designer and the material. Each year, before unveiling a new collection, the House of LEVORCHY hosts exclusive private exhibitions intimate showcases where select clients, press, and partners are invited to preview the upcoming vision. These exhibitions are immersive experiences curated with burgundy fabrics cascading through sculpted installations, showcasing the evolution of design concepts, sketches, and handwork. The exhibitions serve as a prologue to the haute couture fashion show that follows moments of anticipation where the story of each collection begins to unfold

Craftsmanship

Each gown requires hundreds of hours of meticulous work, from the first sketch to the final thread. Our artisans handcraft every piece using traditional couture techniques refined through modern innovation from delicate draping and hand embroidery to crystal embellishment and structural tailoring. Nothing is left to chance; every pleat, bead, and seam carries intention and grace. Inside the atelier, the signature burgundy thread weaves through every design a quiet emblem of continuity, connecting one collection to the next. It is this thread, both literal and symbolic, that defines the LEVORCHY standard: uncompromising craftsmanship, guided by emotion and executed with mastery. For LEVORCHY, craftsmanship is not about perfection it is about feeling. It is the moment when the hand meets the fabric and the dream becomes real